Animax Interns Blog: End of Summer

Hi there! I’m Malcolm Bornmann, Animax’s Summer 2021 Marketing and Events Intern. Welcome to my final entry in the Animax Interns Blog, where I share first-hand accounts of what it’s like to work at this awesome company!

On behalf of us interns, I would like to express how much joy these past few months have been for all of us. We’ve been able to meet and work with amazing people, have gotten to do really cool things, and have grown as young professionals in the process. Because our internships have allowed us to grow our individual skill sets within the interdisciplinary, collaborative, and creative environment that is Animax, we’ve all been able to gain a better understanding of how we can each use our individual strengths to support the team effort in bringing beloved characters to life.

Animax truly has been a wonderful place to be. So much so, that some of us are actually staying at Animax past our internships, with others returning to school for Fall Semester. Regardless of where our journeys will lead us, however, we all are grateful for our time at Animax.

We would like to thank everyone at Animax for being so supportive and welcoming to all of us throughout these past few months!

We additionally would like to thank everyone who has viewed our blogs for taking the time to read about our experiences! Those blogs can be found be here:

Malcolm Bornmann, Marketing and Events Intern

Melody Sivri, Mechanical Engineering Intern

Anna Buntin, Soft Goods Intern

Devon Limcangco, Controls Intern

Jessica Mizuno, Marketing Intern

Sidney Chan, Mechanical Design Intern

As we look towards the future, the hope is that this internship program can grow. For those interested in future internship positions at Animax, we highly recommend applying when those positions become available! You’ll have an Animax Awesome time :)

And with that, The Animax Summer 2021 Interns say our goodbye.

Animax Interns Blog: Marketing

About

Hi there! I’m Malcolm Bornmann, Animax’s Summer 2021 Marketing and Events Intern. Welcome to the Animax Interns Blog, where I share first-hand accounts of what it’s like to work at this awesome company!

Today’s post is about Victory Hill Exhibitions’ Summer 2021 Marketing Intern, Jessica Mizuno:

Victory Hill Exhibitions

Based in Las Vegas, Victory Hill Exhibitions is Animax’s sister company, specializing in exhibition design and execution, with both companies being owned by Cityneon Holdings. Animax and Victory Hill have worked on multiple projects together with more in the pipeline, and because of this, Victory Hill’s Marketing Manager actually works onsite at Animax to help facilitate communication between both companies.

This is where Jessica comes in. Due to the special circumstances of the pandemic and the nature of her role, it ended up making more sense for Jessica to conduct her internship here in Nashville instead of Las Vegas. So, we adopted her into the Animax Family and she now helps both Animax and Victory Hill with their marketing initiatives!

Marketing for Two Companies

Jessica is an Economics Major and Hospitality Minor, which has served her well in assisting Victory Hill with their outreach efforts. Thus far, Jessica has conducted market research for internal use, has proofread and edited digital press releases that were translated from Chinese to English, and has updated sales decks with new statistics and imagery that will then be shown to potential clients. She also sits-in on scheduling and logistics meetings where she’s able to gain better insight on the innerworkings of the company.

As for helping out Animax, Jessica worked with a small team of individuals to create a multi-page InDesign document that details Animax’s entire project workflow. While her team members focused on overall layout and media gathering, Jessica interviewed leadership and other members within each Animax department to gather data that she then turned into copy. Creating this document took many weeks, but was a worthwhile effort, as it will help clients better understand scope and how that may factor into the overall costs of a project.

Reflection

Working for both companies has allowed Jessica to grow her expertise within the field of marketing. Through her time with Victory Hill, for example, she experienced marketing on an international scale, which taught her how different countries have different marketing expectations and practices. Her tasks at Animax, on the other hand, provided her the opportunity to better learn how an entire business operates.

When asked about her overall internship experience, Jessica states, “It’s amazing to see how much time and effort goes into everything that both companies do. It’s given me a better appreciation for the craft. I’m able to see Animax make the stuff and then see Victory Hill sell the stuff, allowing me to follow a project all the way through, which is very fulfilling!”

Animax Interns Blog: Social Media

About

Hello! My name is Malcolm Bornmann, the new Marketing and Events Intern here at Animax! As part of my newfound marketing duties, I am starting this Animax Interns Blog to share first-hand accounts of what it’s like to work at this awesome company!

Today’s blog entry is about the behind-the-scenes adventures of making an Animax social media post:

The Adventures of Botdog

Last week, I was tasked with brainstorming and executing a creative social media post for the Animax Instagram and Facebook accounts that celebrated the 4th of July. Taking inspiration from the plethora of animated figures that surround my office desk, and the annual Animax 4th of July Barbeque, I wondered: What would robots eat for the 4th of July?

A brainstorming session with my supervisor, Shay, quickly ensued, where it was soon determined that we would make a robotic version of a hot dog, or as we like to call it, a botdog!

I created a list of ingredients and then went food shopping in our various departments. Our Engineering Department provided the hot dog (a steel rod), our Soft Good Department provided the bun (foam), and our Controls Team provided the condiments (red and yellow electrical wires). It was a team effort!

Once the botdog was cooked and ready to be served, Shay, Jessica, another intern, and I then conducted a photoshoot of our animated figures enjoying their meal. Shay touched up the photos in Photoshop while I wrote a witty caption. I compiled everything into Metigy, our social media management platform, and the post was made, mission accomplished!

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Reflection

While an admittedly silly project, in many ways this social media post helped me understand the innerworkings of the Animax design process! In order for the project to be a success, we had to work as a team within the provided parameters while maintaining healthy and effective communication to ensure project goals were met. Each department contributed their unique skillsets, helping to creatively solve the challenge at hand, building off of the work from other departments.

It was such a joy to see the smile on peoples’ faces when I asked them to help me out with making a botdog! I could tell that people at Animax truly love their individual lines of work!

Overall, I appreciated the creative freedom of this project and how it allowed me to learn more about the various departments of Animax!

Check out the post here