About
Hello! My name is Malcolm Bornmann, the new Marketing and Events Intern here at Animax! As part of my newfound marketing duties, I am starting this Animax Interns Blog to share first-hand accounts of what it’s like to work at this awesome company!
Today’s blog entry is about the behind-the-scenes adventures of making an Animax social media post:
The Adventures of Botdog
Last week, I was tasked with brainstorming and executing a creative social media post for the Animax Instagram and Facebook accounts that celebrated the 4th of July. Taking inspiration from the plethora of animated figures that surround my office desk, and the annual Animax 4th of July Barbeque, I wondered: What would robots eat for the 4th of July?
A brainstorming session with my supervisor, Shay, quickly ensued, where it was soon determined that we would make a robotic version of a hot dog, or as we like to call it, a botdog!
I created a list of ingredients and then went food shopping in our various departments. Our Engineering Department provided the hot dog (a steel rod), our Soft Good Department provided the bun (foam), and our Controls Team provided the condiments (red and yellow electrical wires). It was a team effort!
Once the botdog was cooked and ready to be served, Shay, Jessica, another intern, and I then conducted a photoshoot of our animated figures enjoying their meal. Shay touched up the photos in Photoshop while I wrote a witty caption. I compiled everything into Metigy, our social media management platform, and the post was made, mission accomplished!
Reflection
While an admittedly silly project, in many ways this social media post helped me understand the innerworkings of the Animax design process! In order for the project to be a success, we had to work as a team within the provided parameters while maintaining healthy and effective communication to ensure project goals were met. Each department contributed their unique skillsets, helping to creatively solve the challenge at hand, building off of the work from other departments.
It was such a joy to see the smile on peoples’ faces when I asked them to help me out with making a botdog! I could tell that people at Animax truly love their individual lines of work!
Overall, I appreciated the creative freedom of this project and how it allowed me to learn more about the various departments of Animax!
Check out the post here
